PORTFOLIO
App Store Optimization for a Fintech App Launch
Summary:
Collaborated with the product and marketing team during the creation of a new fintech app, supporting the go-to-market strategy through App Store Optimization (ASO). Conducted keyword research, competitive analysis, and optimized the app’s metadata for both iOS and Google Play stores.
What I Did:
– Wrote app titles, subtitles, and descriptions using relevant, high-volume keywords
– Recommended visual assets and tested screenshots to align with user search behavior
– Analyzed top-ranking competitors to uncover positioning gaps and keyword opportunities
Outcome:
Helped the app achieve strong early visibility in both stores and improved install conversion rates through better messaging and relevance.
Menopause Website Launch
Summary:
Supported the launch of a menopause-focused wellness website by providing foundational SEO strategy and content structure. Collaborated with the clients to ensure the site’s tone, content, and UX aligned with the needs of women seeking trustworthy, empowering health information.
What I Did:
– Conducted keyword research focused on menopause symptoms, natural remedies, and lifestyle support
– Advised on site architecture, ensuring intuitive navigation and crawlable structure
– Created content briefs with SEO-friendly copy guidelines for blog posts, product pages, and educational content
– Reviewed technical setup (meta tags, mobile responsiveness, site speed) pre- & post-launch to ensure accuracy
Outcome:
Helped the site launch with a strong SEO foundation, enabling early indexing, clear content categorization, and optimized visibility for key wellness search terms. Built a content roadmap to support future organic growth.
App Store Optimization for a Fintech App Launch
Summary:
Collaborated with the product and marketing team during the creation of a new fintech app, supporting the go-to-market strategy through App Store Optimization (ASO). Conducted keyword research, competitive analysis, and optimized the app’s metadata for both iOS and Google Play stores.
What I Did:
– Wrote app titles, subtitles, and descriptions using relevant, high-volume keywords
– Recommended visual assets and tested screenshots to align with user search behavior
– Analyzed top-ranking competitors to uncover positioning gaps and keyword opportunities
Outcome:
Helped the app achieve strong early visibility in both stores and improved install conversion rates through better messaging and relevance.